Where It All Began
Touch is humanity's first sensory gateway to the world after birth, offering security and comfort. It serves as a vital means for understanding all things, expressing emotions, and building civilization. The emotions conveyed through a single embrace far surpass those conveyed by sight or words.
Mojawa, born in 2021 from the concept of tactile perception, draws its brand name from Swahili, meaning “optimal solution” and symbolizing “ultimate perfection,” “intelligence,” and “technological aesthetics.” Mojawa is dedicated to focusing on physical fitness and emotional well-being, developing tactile product solutions for holistic healing to empower users to embrace a healthy lifestyle in harmony with themselves.

Brand Philosophy
★At Mojawa, people are always at the center.
★We believe products should serve people—never the other way around.
★Since day one, our guiding path has been to transform technology into meaningful products.
★Through sensing, analyzing, and inspiring,we explore the depth of human needs,bringing technology back to what truly matters: the human experience.
Human-Centered Innovation
Utilizing patented Audio-Haptic technology and patented MaglevBass magnetic levitation drivers, we deliver a more authentic and nuanced listening experience for open-ear audio. This enables us to provide audio products that support healthy listening habits, offer comfortable wear, and meet diverse usage scenarios.
This marks the first step in fulfilling Mojawa's mission: “Leveraging vibration technology to improve users' physical and emotional well-being, and elevate their quality of life.”
Mojawa's Global Innovative Talent Network
The core team at Mojawa originated from Apple, inheriting the geek spirit and disruptive thinking of Apple engineers. It also brings together top talent from industries including FMCG, gaming, 3C, and internet. Innovative professionals are spread across Europe, North America, Asia-Pacific, and the Middle East, forming a unique cross-industry ecosystem of innovative talent. This embodies Mojawa's talent philosophy of “diversity, integration, openness, and self-motivation.”

The innovators behind our tech shop
We’re passionate about creating smarter, better-connected lifestyles—by offering electronics that blend style.
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Earth is essentially a global village. We need only focus on doing our part within it, without blindly confining ourselves to any particular concept. Coming from a technical background, MoJue is passionate about technology, trusts in products, and serves people. Therefore, we reject price wars and resource arbitrage as means to build competitive advantage. Instead, we return our core competitiveness to the product itself and entrust our brand's compound growth to user word-of-mouth.
The Path of Our Products

Purra Series | More Exciting Releases Ahead
Purra Series | Professional Bone Conduction, Reimagined
Introducing the Purra Series, specialized bone conduction sports earbuds designed for different scenarios, featuring 100% pure bone conduction technology and redefining the professional category.
More exciting products are coming—stay tuned!

Mojawa Product Milestones
Terra Series Launch | A New Era in Smart Sports
The world’s first wearable smart sports device, Terra, combines heart rate monitoring with bone conduction audio, earning the CES Innovation Award for its groundbreaking design.
Aerra Series | Youthful Sport & Style
In the same year, we introduced the Aerra Series for young consumers, featuring dopamine-inspired colors that quickly became the go-to sports fashion choice for university students and young professionals.
StarClip Series | Smart Earbuds for Women
MoJue launched its first clip-on sports earbuds, StarClip, with a unique metal spherical acoustic chamber and minimalist pearl-inspired design, becoming the perfect everyday companion for female users.

World’s First | Run Plus Bone Conduction Headphones for Running & Swimming
Tuned by a Grammy-winning audio production team, Run Plus delivers acclaimed 4D sound, becoming a MoJue classic. NBA star Tracy McGrady signs on as our first global brand ambassador.

Run Air: Bone Conduction Upgrade, Early Acclaim
“It’s my first time experimenting bone conducting headphones and I’m shocked with how great this is. The sound quality, the design, the practicality, and the comfort are the highlights! ”
-----Reviews From Amazon

Mojawa is Born Launching Run SE
At Apple, I was deeply involved in building the haptic product line from 0 to 1 to 10, forging a profound emotional connection—it was like nurturing a child, coming to life in my hands.
After leaving Apple, I applied this product line to a whole new domain.
In 2021, we successfully developed the world’s first generation of broadband haptic technology, evolving from traditional single-dimensional touch to simulate complex digital experiences, unlocking the full commercial potential of haptics.
-----Founder’s Journey